• Diets to amazing weight loss in 14 days!
• Financial tips to unimaginable wealth!
• Relationship maxims which will make your marriage the envy of the neighborhood!
• The latest putter that is guaranteed to shave three stokes off your round!
• Etc...Etc.

• So for 90% of people, penicillin class antibiotics are a perfectly appropriate tool for physicians and health professionals to use on their patients should they have an infection
• For 9% of people, it is probable that another class of antibiotic would be a more appropriate choice
• For <1% of the population, getting this choice wrong could be deadly

Thus, the frequent question.

As with many things in life, often we need to ask a better/deeper question.

What if we stop our investigation at, "Is penicillin a good thing, yes or no?"

The obvious answer is...Yes! Penicillin has saved millions of people's lives and saved multiple millions from further pain and discomfort.

But even with something as amazingly effective as penicillin, not everyone will benefit from it. For a small percentage of people, penicillin could prove fatal.

One size does not fit all...One size will NEVER fit all!

So, What is the Alternative?

In my 25+ years of experience in developing pitchers and elite throwing athletes, the answer to that question has become abundantly clear to me. The best, most effective, and most accelerated training process is, and always will be, Hyper-Personalization.





What exactly is Hyper-Personalization?

I first heard the term used by Dr. Marcus Elliot, Founder of P3 Applied Sports Science, during a private conversation he and I had about skill development around 2014.

I thought it was brilliant and described our assessment goals exceptionally well, and we've been using the term ever since.

‘Hyper-Personalization’ is the process of utilizing very specific assessment modalities to generate a more precise and current understanding of the skills, abilities, constraints, and limitations of the individual athlete.

By viewing the athlete through a multiple set of prisms, an intentionally wide and far more thorough understanding of the athlete’s current status can be created from that information.

This process allows the athlete's trainer to customize the training of the athlete based upon that current status, and thereby maximize the effectiveness and efficiency of his training.

Next, let me attempt a bit of humor and a subsequent analogy to demonstrate the efficacy and common sense of the process of Hyper-Personalization.

The story goes that when a player brought in a mid-season academic progress report to Coach Shelby Metcalf, the basketball coach at Texas A&M University, that had four F's and one D on it, Coach Metcalf looked it over for the longest time, took a deep breath, and replied:

"Son, looks to me like you're spending too much time on one subject."

I vividly remember reading that quote from a newspaper article while I was traveling on a plane when I was coaching at the University of Nebraska in 1987. I remember that I laughed so hard that my stomach ached for days afterward.

That humorous story (at least it is in my estimation) brings me to the analogy of why hyper-personalization is so effective.

Imagine if your 17-year-old son had the following grades on a mid-semester academic progress report:

Math: 94
Chemistry: 97
English: 79
History: 95
Biology: 91

Would you:

A. Get tutors in every subject, just to make sure.

B. Get a tutor in chemistry because you heard that this tutor is amazing.

C. Get a tutor in math because everyone who got accepted into Rice University from your school had this tutor.

D. Get a tutor in English because this subject currently is his greatest need and with specific help, he may be able to bring his English grade up to be on par with the rest of his grades.

Most people, I believe, would choose D.

We only have so much time available to us in a 24-hour period.

In our opinion, to maximize our return on training time (ROTT), we must focus on the elements that we believe have the greatest impact upon our overall performance.

Going from a 97 to a 99 in chemistry will almost certainly not be nearly as impactful as would significantly improving our English grade.

This is what the Hyper-Personalization process looks like to us at the Texas Baseball Ranch®:



1. Evaluate the athlete on multiple fronts. (Assess)

2. Determine where the athlete is currently and identify the key constraints and limitations he is currently facing. (Categorize)

3. Individualize their personal plan. (Customize)

4. Determine which elements are the most pressing. (Prioritize)

In our 15 years of training elite throwing athletes, we have found the most common 15 needs/constraints/limitations of throwing athletes ages 14-22 are these:

• Arm Health and Durability
• Consistency and ability to recover/bounce back
• Velocity
• Command
• Inability to create swing-and-miss stuff
• Mindset/Confidence/Mental-Emotional
• Sleep/Nutrition/Hydration
• Strength/Stability
• Mobility/Flexibility
• Physical Structure and Alignment
• Mechanical Efficiency
• Poor/Inefficient Ramp Up
• Workload/Volume
• Strategy/Pitch Design
• Skill Specific Conditioning/Stamina